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Showing posts with label markets. Show all posts
Showing posts with label markets. Show all posts

Wednesday, March 21, 2012

Kahaani beats The Dirty Picture in overseas markets

By Hindustan Times

It looks like brand Vidya Balan has become a hit overseas too. Her latest film Kahaani is writing a success story in the foreign markets. In fact, it has surpassed The Dirty Picture's collection in overseas, according to latest reports.

Excited about the film's success, Sujoy Ghosh tells hindustantimes.com, "It just proves that if a film has the support of an audience then it will succeed."

"My intention was to make a film and play with the script beautifully, I never thought about the commercial aspect," Ghosh had earlier shared with the website.

The figures
"Kahaani has emerged a surprise success in Overseas. The film has managed rock-steady figures in its second weekend [at places, better than opening weekend], taking the 10-day total to Rs 8 cr from seven markets [U.K., U.S.A., U.A.E., Australia, New Zealand, Malaysia and Pakistan]. Viacom18's strategy has yielded good dividends," writes trade expert Taran Adarsh.

Comparison with TDP
Drawing the comparison between the box office collections of Kahaani and The Dirty Picture in UK and Ireland BO, Adarsh writes, "The film has collected £ 46,133 on 18 screens, with the per screen average working out to £ 2,563. Total: £ 1,57,155 [Rs. 1.25 crores]. The Dirty Picture had collected £ 93,355 after its second weekend."

Kahaani that garnered Rs 24.10 cr in the first week has amassed Rs 38.2 cr nett in the domestic market, according to Adarsh.


View the original article here