So you’re ready to build a Facebook application! Whether you want to build
a simple HTML Facebook tab to welcome visitors to your Facebook Page
or a full-blown, fully integrated Web site that enables visitors to log in with
their Facebook profile and see their friends, there’s no doubt that Facebook is
a powerful platform that improves just about any brand it touches. Whether
you’re a marketer looking to just find out what’s possible with Facebook and
maybe get your feet a little wet, or an already-experienced developer looking
to expand the possibilities of your development experience, in this chapter I
show you how Facebook apps can help you achieve your goals.
What’s a Facebook Application?
If you keep reading, you’ll quickly become acclimated to what a Facebook
application is and why you might want to consider using such a thing.
However, there may be a good chance you’ve never even touched Facebook
Platform before and you want to find out why so many other developers and
businesses are interested in Facebook.
Facebook applications basically come in two forms:
✓ Facebook hosted. This is typically what most people mean when they
say “Facebook application.” Facebook allows developers, companies,
and brands to build their own Web sites right on Facebook.com,
which includes Facebook’s own headers and footers. When you build a
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